About Me

Photo by Lucy Hawthorne.

Hi, I’m Becky Lang. I’m a writer, creative director and artist. I’ve had this URL since I was 17, and have continued to fill my site with thoughts, doodles and creative projects since then. Right now, I’m using my little corner of the Internet to write about pop culture, my quest to be a healthier person, travel and creativity. Thanks for visiting!

What Do I Do?

I am the Creative Director at Minneapolis agency Superhuman. Before that, I was a creative at Zeus Jones. In 2010, I confounded pop culture blog The Tangential with Jay Gabler and Katie Sisneros.


When I’m not writing, I love to draw, especially lady protagonists and cute dogs. You can see some drawings on my Instagram and order a custom illustration from me through Likeness Portraits.


  1. Writingness, where I interview writers about writing.
  2. My Super Sweet Obsession, where Scotty Gunderson and I talk pop culture.
  3. The Rosé Ceremony, where my sister-in-law Caroline Olstad and I recap The Bachelor.


I don’t have a formal “book,” but here are a couple projects I’m proud to have worked on in partnership with other creative folks:

-Totino’s millennial-focused strategy, content and “Totino Boy” video.

-Gluek beer’s relaunch.

-Developing a voice for Boka’s natural oral care products.

-Purina.com, especially the Better with Pets series.

Anything and everything Superhuman.

Personal Life

I live in Minneapolis, MN and spend my spare time watching TV, cooking fairly healthy food and walking my dog Josie around lakes. My husband is half of Koo Koo Kanga Roo.


Where I write:

Wit & Delight

The Tangential

City Pages

The A.V. Club



Zeus Jones

Vita.mn / The Star Tribune

XO Jane

E! Online

Interviews with Me:

City Pages Writeup About the Tangential

Top 20 Twin Cities Twitterers – City Pages

Copywriter Becky Lang – Communication Arts

Who’s That? Becky Lang – Daily Planet

Podcasts I’ve Been On:

Leah and the Internet

Double Exposure

Netiquette Today